The Pros of Blogging Without a Niche

As of late, I’ve had trouble reconciling my blog’s niche with the prescribed mantra of personal online branding. It’s caused me to question my worth as a blogger. I’ve been going back and forth on this idea many times because I’m interested in growing and evolving as a writer.  I don’t blog about politics, video games or activism.

Well, let me rephrase, I don’t blog about those things consistently. I can’t stick to one subject – praises to the bloggers who manage to do that.

I think that the inconsistency is my strong point.

Photo Credit: Nico...@Flickr

I’m not afraid, nevertheless, to try things out. I’ve never been one to shy away from any topic. Sometimes I’m successful, sometimes I’m not. There’s simple advice and there’s contradictory suggestions (even from me) indicating that you should just pick a subject…and blog.

It’s the territory that comes with “branding.”  Yet, it also insists that you compartmentalize yourself in a limited fashion. I don’t find it very liberating.

These things unfairly dictate whether your blog can stick around or not.

In any case, I’m not any of those things. I’m a subject whore. I’m promiscuous with everything I want to know and I want to share it with everybody.

If I’m fracturing my mind over various topics, I feel like I’m learning. Within the blogosphere trail mix, I find that my niche is writing - not subjects.

So, in the grand scheme of all things blog – I have to accept the fact that I’m better off without a niche.

The simple pros involve not  having to worry if I’m being irrelevant to my audience. This is most likely because my audience changes everyday. My connections are multifaceted and infinite. And, that’s fine.

I like being untethered and doing my own thing, as every blogger should.